Meta Ads & Performance
- Meta Ads Manager
- Shopify
- GoHighLevel
- GetHookd
- TrendTrack
Technical foundation. Creative execution. Full-funnel Meta Ads.
I’m Mellow. I transition from data automation and full-stack video editing into media buying. Having run my own e-commerce stores, I manage the whole funnel. I fix the tracking (CAPI), script direct-response ads, and iterate video hooks to scale accounts.
01 The foundation
It started with systems.
Data management, automation, web development and SEO - Excel, Power BI, Power Automate, Power Apps. That’s still the base I work from: find the structure, measure it, improve it.
Then came business. I cold-called local businesses and turned those calls into a small web-design venture, worked as a referral partner, and built Shopify stores for my own e-commerce projects.
I ran Meta Ads for my own native e-commerce stores, managing the end-to-end funnel with my personal capital. I successfully scaled ad spend up to €1,500 in a single week while maintaining profitability.
Now, my goal is to step away from day-to-day e-commerce operations to focus 100% on what motivates me the most: Media buying, creative testing, and data tracking within a team.
- 01Technical foundation
- 02Data & analysis
- 03Creative production
- 04Business exposure
- 05Meta Ads
- 06CRO
02 Working toolkit
Three sides of the same work.
I understand performance, I understand technology, and I can produce the creative.
Technical & Data
- Excel
- Power BI
- Power Automate
- Power Apps
- Web development
- Data management
- SEO
Creative
- Ad copy & scripts
- Creative development
- Video editing & creation
- DaVinci Resolve
- Canva
- Figma
03 What I’m building toward
Data-Driven Media Buying.
The goal: become a specialized Meta Ads media buyer within a fast-growing team. I find creative angles, run modular tests, configure accurate tracking (CAPI), and lower acquisition costs by optimizing the algorithm.
- Creative testing
- Campaign analysis
- Landing pages
- CRO
04 Why this combination
Different inputs. One way of working.
Technical
Data, dashboards, automations and site builds don’t slow me down.
Creative
Idea to copy, script, design and edited video - myself.
Analytical
I want to know why one version wins and the other doesn’t.
05 Portfolio in progress
The next work belongs here.
Reserved for real work: the brief, the thinking, the tests and what they actually showed.
Creative Hook Iteration
Executed modular creative tests across multiple video hooks to combat ad fatigue, successfully stabilizing acquisition costs and recovering profitability.
Case StudyData & CAPI Architecture
Configured robust, deduplicated tracking systems using Meta Pixel and Conversions API to ensure accurate algorithm optimization.
Live ImplementationPartner Creative Pipeline
Managed the full creative pipeline (scripting and rapid video iteration) for partner e-commerce stores generating €150k/month.
Freelance[Scale Phase]
Reserved space for a new scaling challenge. Awaiting a brand ready to push budgets and lower CPA.
Awaiting Brief[Creative Iteration]
Awaiting the next batch of raw assets to script, edit, and aggressively test against the control ad.
Awaiting Brief[Landing Page CRO]
Reserved for a post-click optimization case study. Turning cheap outbound clicks into highly profitable buyers.
Awaiting BriefLooking for opportunities to expand this portfolio.
Start a conversation
If you’re building something and need someone hungry to learn, test and execute -> Let’s talk.
Outside of work
- Chess
- Theoretical economics
- Philosophy
- Nutrition
- Puzzles
- Strategy games
English, Spanish, Catalan · learning German and Russian
06 Contact
Let’s put something real on the board.
I’m looking for opportunities to expand this portfolio: freelance work, junior roles, collaborations and internships, with founders, teams or agencies.